1. In March 2017, there were over 1.94 billion active Facebook users worldwide. – Facebook

Why should you care? That’s a massive potential marketplace available at your fingertips.

  1. Facebook posts with images see 2.3X more engagement than those without images. – Buzzsumo

Why should you care? By including images in your Facebook posts, you can double your engagement rates.

  1. In December 2016, there were 1.74 billion active mobile users, a stats which has increased 21% year-on-year – Facebook

Why should you care? This highlights the importance of having a strong mobile Facebook marketing strategy.

  1. In the past two years, content consumption on Facebook has increased by 57%. – HubSpot

Why should you care? If you’re looking to increase your online engagement rates, make sure that you have a strong content marketing strategy in place.

  1. Out of 100% females and 100% males, 76% of Facebook users are female and 66% are male. – Facebook

Why should you care? This stat shows that you can effectively reach both male and female Facebook users if you choose to advertise online.

  1. Facebook continues to have the most engaged users with 70% logging on daily. – Pew Research Center

Why should you care? Being present and consistent on Facebook means you’ll have a better chance of staying top of mind amongst your customers.

  1. Facebook has the highest volumes of traffic mid-week between 1 to 3 pm. – ly

Why should you care? It’s important to test your posts in order to find the best time to reach your specific target audience but mid-week between 1 and 3pm is a good place to start.

  1. 92% of marketers are using Facebook to advertise – Invespcro

Why should you care? With a large number of brands vying for your target audience’s attention, it’s crucial for you to have an excellent targeting and content strategy in place.

  1. Facebook has over 8 billion video views every single day. – Techcrunch

Why should you care? If you have the ability to create quality, engaging video content, it’s a must for your Facebook strategy.

  1. 42% of marketers report that Facebook is critical or important to their business. – State of Inbound Marketing

Why should you care? There’s a really good chance that your competitors are active on Facebook, which means you could potentially be losing out on a lot of customers if you aren’t active as a brand.